LVMH has announced the appointment of Sylvia Tournery as President of Sephora Collection, effective immediately. In her new role, Tournery joins the Sephora Global Leadership Team and will report directly to Guillaume Motte, President and CEO of Sephora and member of the LVMH Group Executive Committee.
As President of Sephora Collection, Tournery will lead the brand into its next phase of growth, with a focus on strengthening product leadership, enhancing global desirability, and reinforcing Sephora Collection’s position as a strategic pillar within Sephora’s portfolio.
Tournery joins from luxury skin care brand Lancôme (L’Oréal Group), where she was Global Deputy General Manager. She brings nearly two decades of experience in the beauty industry, having held several senior international leadership positions. Throughout her career, she has built a strong track record in brand development, consumer-centric innovation, and international business expansion.
Her appointment comes at a significant moment for Sephora Collection as the brand celebrates its 30th anniversary and seeks to continue to expand its influence in the global beauty market.
“Sylvia will continue shaping the next chapter of growth for Sephora Collection, just as we are celebrating this year the 30th anniversary of our very own love brand. Alongside our talented teams, Sylvia will further accelerate product leadership and strength the desirability of Sephora Collection on a global scale. Her in-depth beauty expertise, strategic brand vision, and proven leadership skills will be key assets in sustaining Sephora Collection’s solid momentum. I am confident she will bring significant value and be a strong addition to our Sephora Global Leadership team,” commented Guillaume Motte.
According to LVMH, Sylvia Tournery’s extensive expertise in brand building, innovation, and international expansion will be instrumental in supporting Sephora Collection’s continued growth trajectory and enhancing its appeal to consumers worldwide.

























