The airless dispenser with a paper bottle was judged one of the most innovative products by the Italian Association for Design (ADI, Associazione per il Designo Industriale). The new packaging solution was added to the 2021 ADI Design Index and won the ADI Design Index Award for Innovation.

The ADI Design Index gathers the best Italian designs put into production during the year. In 2021, the 233 finalists were selected among over 1,000 candidatures by ADI Design’s permanent Observatory.

I’d like to thank all those who worked on developing XPaper, and who believed in this project, which sprang from careful market analysis, deep knowledge of the industry, and from great enthusiasm,” said Matteo Moretti, Lumson’s Chairman at the award ceremony, which was held in Rome on 18 November 2021. “The innovation that XPaper brings is even more significant, because at its core is sustainability - a value that has become an integral part of Italian culture and design,” he continued.

An aesthetic alternative to plastic

XPaper’s main innovation lays in the use of cardboard as a lighter and greener alternative to plastic, glass or aluminium for the dispenser’s bottle. According to Lumson, this was made possible thanks to R&D’s major strides that allowed to increase the performance and aesthetic appeal of paper. “Thanks to fine printing techniques, it is possible to create sophisticated paper products,” said the Italian supplier of primary packaging solutions, in a statement.

I feel that XPaper has what it takes to become an iconic product: it is sustainable, functional, safe, and sophisticated,” said Moretti. “Once the product has run out, you can separate the dispenser from the bottle in paper and send it down the right recycling chain. It’s practical and safe to use, because, like all of our airless dispensers with a pouch, it was developed to optimally protect the product from the risk of contamination from the air or other outside agents that could alter the formula. And then there’s its look. The packaging is customizable with conventional and digital printing technologies, to become a unique product with strong personality.

The new paper airless dispenser is part of Lumson’s Touchless family, which gathers dispensers with hermetic pouches. All the airless systems (jars and bottles) in this range are based on four key pillars:

- The use of a patented hermetic closure system (the HSCS -Hermetic Snap Closure System - is positioned between the dispensing system and the bottle in order to protect the formula);
- A mono or multi-layer pouch depending on the characteristics of the product;
- The use of sustainable materials, including glass, plastic, aluminium and now cardboard;
- The possibility to separate the various components in order to facilitate their disposal in the correct recycling chain.