Premium Beauty News - In what strategic context does the launch of Absolue Longevity MD fit?
Vania Lacascade - At Lancôme, we are convinced that longevity a structural shift in the beauty market.
The concept of beauty is moving from only correcting age to better understanding how we age. With Absolue Longevity MD, Lancôme is helping define where the skincare market is going: from a corrective to a more proactive approach, centered on visible biological age and skin longevity.
Premium Beauty News - How is it a significant innovation in well-ageing?
Vania Lacascade - What makes Absolue Longevity MD significant is that it introduces a new way of thinking about age.
Today, longevity science allows us to better understand and increasingly influence some of the biological mechanisms that drive skin aging over time.
At the heart of Absolue Longevity MD is Lancôme’s Longevity Integrative Science platform, which combines longevity research, biomarker mapping and advanced diagnostics to better understand visible biological age. The launch also marks the integration in our formulations of Mitopure [1], a next-generation active ingredient developed through our partnership with Timeline, bringing cutting-edge longevity science into skincare.
This philosophy is reflected through a personalized and transgenerational platform built around three stages of intervention: Anticipate, Intercept and Reset. Rather than defining women by their age, it recognizes that every woman has a different relationship with time and different skin needs throughout her life.
Premium Beauty News - How is Lancôme positioned in the market today?
Vania Lacascade - Lancôme is the world’s leading luxury beauty brand, with nearly ninety years of history, present in over 70 markets and able to engage with all generations of women. This brand has a unique three-axis model in luxury beauty, combining skincare, fragrance and makeup at scale.
Skincare is our bedrock. It represents approximately two thirds of our business and gives us scientific credibility and worldwide authority. Makeup is our engine of visibility and community. Fragrance is our emotional accelerator.
Premium Beauty News - What are the key growth drivers?
Vania Lacascade - Looking at the market, we see growth coming from value, not only volume. Today luxury consumers are more selective. They want better products with real efficacy, measurable value, scientific credibility, personalization and a strong experience.
Skincare is a major growth driver, and longevity is one of the most promising developments within the category because it sits at the intersection of prevention, personalization and science-driven beauty.
This is why Lancôme is investing not only in formulations but also in diagnostic capabilities. Through our partnership with NanoEntek, we are exploring next-generation cellular diagnostics designed to deepen our understanding of skin biology and support more personalized longevity protocols.
Premium Beauty News - What are your market objectives?
Vania Lacascade - Being number one is not a destination: it is a responsibility. It means being always in motion, continuing to recruit new consumers, entering new channels, opening new territories and making the market progress.
In longevity specifically, our ambition is to help define the category and establish new standards for science-led and personalized skincare.
Our strength comes from the breadth of our global footprint, our ability to engage consumers across generations and cultures, and the unique combination of scale, scientific expertise and desirability that allows us to bring innovations such as longevity to the world.
Premium Beauty News - What are the brand’s ambitions?
Vania Lacascade - Our ambition is to continue to lead through movement, open new territories, recruit new generations and combine the scale of a global leader with the curiosity and agility of a challenger.
This means building a brand that can evolve with the next decade of beauty: more science-led, more personalized and more connected to how people live and feel.
This vision extends beyond products. With the opening of the Maison de la Longévité within our Paris flagship, we are creating a space where consumers can experience longevity through diagnostics, expert consultation and personalized protocols. The future of premium beauty will be science-led, personalized and still deeply emotional. That is exactly where Lancôme wants to lead.
