Registration is now open for the next edition of London Packaging Week, which takes place at Excel London on 16 & 17 September 2026. The event returns with a sharpened focus on discovery. This year’s edition introduces a series of new features and experiences designed to help brands, designers and retailers navigate an industry being reshaped by regulation, innovation and shifting consumer expectations.
Leading packaging suppliers and innovators, including Allpack, EP Group, Ecosurety, Sun Branding, Amcor, Flexpet, Micro Delta, Autajon, Billerud, Kurz and Fedrigoni, return alongside first-time exhibitors such as Sabert, Coppice, Sustain Holdings, Floryn Packaging and Paktech, introducing new supplier innovations across the value chain. Together, they reflect sustained investment in sustainable materials, packaging innovation and next-generation production technologies.
The event, , continues to draw leading global brands and retailers, reinforcing its position as a key meeting point for the packaging industry’s decision-makers. Returning names include No7, William Grant & Sons, Jo Malone London, Marks & Spencer, Fortnum & Mason, Burberry, Hotel Chocolat, LUSH, Elemis, Superdrug, John Lewis, Swarovski, Harrods and Starbucks - reflecting the breadth of sectors now converging around packaging as a strategic priority.
“At the centre of the 2026 edition is a single idea: discovery,” said Josh Brooks, Divisional Director – Packaging Portfolio at Easyfairs. “In a landscape defined by complexity, speed, and constraint, the ability to uncover better solutions faster has become a defining competitive advantage. Packaging is no longer a technical consideration sitting in the background of brand and operations decisions. It now sits firmly within boardroom strategy, influencing growth, resilience, sustainability and consumer relevance. Discovery is what enables better decisions, and that’s what this event is built around.”
New features
To support that focus, the 2026 show floor introduces a series of new and expanded features. This includes the Design Hub, powered by Pentawards, which brings together the global packaging design community through curated talks, networking, and creative exchanges between brands and designers. The Innovation Gallery will spotlight standout developments from across exhibitors, with guided tours highlighting breakthrough materials and technologies.
Alongside this, the Start-Up Zone showcases emerging companies and disruptive thinking. At the same time, the Discovery Theatre provides a platform for start-ups, SMEs and agencies to present ideas shaping the next generation of packaging. A dedicated Podcast Studio will host live conversations with designers and industry leaders, and the Pentawards Gallery returns with 50 award-winning designs from across the world.
Conference programme
The conference programme features more than 90 speakers, including Esther Carter of PackUK, Alex Center of Center, Piera Toniolo of Dolce & Gabbana, Mark Browne of PZ Cussons and Jo Smith of Diageo, alongside senior leaders from WRAP, OPRL, PepsiCo, Suntory Food & Beverages, Müller Service GmbH, the British Beauty Council, Selfridges and L’Occitane, reflecting the cross-industry urgency shaping packaging’s future. Across the Luxury, FMCG and Discovery stages, the programme will explore five defining themes: Circular Futures, Next-Gen Solutions, Designed to Desire, The Conscious Consumer and The Efficiency Imperative, capturing the forces actively redefining the packaging landscape.
Last year’s event featured more than 210 exhibitors and attracted 5,752 visitors, representing approximately 2,600 brands.
