Laurence Bacilieri
US retail: Apocalypse or evolution?
American retail is in freefall, and its sales revenues have been deeply affected by 3,500 stores going out of business, not to mention...
“Blend it yourself”: The new make-up & skincare trends ?
In February, Shiseido announced the acquisition of start-up MatchCo inventor of a digital application that will define the exact shade of...
The game changers of the beauty industry
Social networks, applications, customization ... makeup and skin care brands are increasingly connected and massively explore the most...
Estée Lauder gives itself new youth
Next March 15, Estée Lauder is launching a line with 82 items, Estée Edit, exclusively in 320 Sephora USA boutiques. This new line is...
US Trends: The Gift of Beauty
Projections for sales in the US for the end of the year holidays remained prudent, with 3.5 % growth announced. In reality, holiday...
Sun Care: 2015 Vintage - Simply sunshine all year long!
Each month, the Société Française de Cosmétologie organises a series of conferences. Those from the month of June focused on the theme of...
To Age or Not to Age?
Time doesn’t have the same effect on everyone; between cosmetic surgery, cosmeceuticals, and the satisfaction in showing one’s maturity –...
50+: "the most valuable generation"
Baby boomers (born between 1946 and 1964) represent 45% of the American population, and their purchasing power is considerable. The...
USA innovation: An ergonomic nail polish brush financed by its customers
Nail polish represents an indisputably flourishing market, though it is actually reaching a much-needed renewal phase in the United...
USA: Will 2014 be the year of luxury?
The USA is no.1 in the world in terms of great fortunes, and remains paradise for the luxury cosmetic industry, as can be seen with the...
