Laurence Bacilieri
The unbridled optimism of the American beauty market
The National Retail Association forecasted that sales from the year’s end (November and December) would increase by 8.5% to 10.5% (a...
USA: Drop the mask!
With the world re-opening, and those who have been vaccinated dropping their masks in the US, people are feeling freer and accepting...
America wakes up!
American consumer confidence has reached its highest point since the beginning of the pandemic : 109,7 points in March 2021, compared...
Future of Beauty: What are the prospects for makeup in the United States?
At the end of 2019, the makeup market was down 7%. With the outbreak of Covid-19 revenues fell by 52% (US$869 million), according to...
Victoria’s Secret or the failure of a conservative positioning?
When the Victoria’s Secret show was cancelled it didn’t come as a surprise. In May, it was reported by The New York Times that the show...
American insights: The new beauty millionaires
Yes, the beauty and skincare market in the US is saturated. However, some extremely savvy women had the feeling they could move things,...
‘Do Good, Feel Good’ and the beauty industry
"Do good, feel good" is a mechanism well known by psychologists. The more good deeds one does, the better one feels. This phenomenon...
Holiday Retail Insights
This year, the Thanksgiving weekend sales (Nov. 24-27) promised to be excellent. Good news, 45 % of Americans already started their...
US retail: Apocalypse or evolution?
American retail is in freefall, and its sales revenues have been deeply affected by 3,500 stores going out of business, not to mention...
“Blend it yourself”: The new make-up & skincare trends ?
In February, Shiseido announced the acquisition of start-up MatchCo inventor of a digital application that will define the exact shade...
