For the launch of its “Oxygenate Filler Mask” (Masque Oxygenant Comblant), La Chênaie has selected Lumson’s 50ml airless jar Envers.
This ultra-concentrated mask is made of active ingredients originating from oak, for a bright and noticeably younger skin. According to the brand, this product guarantees excellent hydration: “the skin appears immediately much more fresh, bright and replumped.”
The protection of this formulation, which contains a high percentage of natural ingredients, is one of the reasons motivating La Chênaie’s choice for the 50ml jar Envers manufactured by Lumson, an Airless packaging made of a jar and a dedicated pump. According to Lumson, the system assumes a total protection of the formula from light, air and other atmospheric agents that might damage its properties. “The jar allows excellent product restitution and limits the residue on the bottom of the pack. It’s also provided with a block and un-block system, to prevent product from coming out,” explains the packaging supplier.
The pump, which is studied to totally embrace the packaging, is enhanced with hot stamping and UV screen printing decoration, performed by Lumson.
La Chênaie and Lumson are together finalists at the ADF&PCD Awards for the category Skincare - Premium. Winners will be awarded at the ADF&PCD show in Paris, on January 31st and February 1st, 2018.
