The L’Oréal group launched on Wednesday March 18 a “European solidarity programme to support the fight against coronavirus by all stakeholders” aiming to support not only hospitals, care homes, pharmacies, and food distribution players, but also people in precarious situations.
The main commitments include the intensification of hydro-alcoholic gel production through the group’s various brands. La Roche-Posay will equip all partner hospitals, care homes and main partner pharmacies in Europe with hand sanitisers. The brand is already supplying bottles free- of-charge to French pharmacies that are able to produce hand sanitiser in their own dispensaries. Mass-market brand Garnier will supply and distribute several million units of hand sanitiser free-of-charge to all its European food distribution customers so that their employees can protect themselves by following the recommended precautions.
“In this unprecedented crisis, it is our responsibility to contribute to the collective effort in every way possible. Through these actions, L’Oréal expresses our recognition, our support and our solidarity towards those who are demonstrating extraordinary courage and selflessness in their efforts to combat this pandemic,” explained Jean-Paul Agon, Chairman and CEO of L’Oréal.
Furthermore, in order to support the most needy, the L’Oréal Foundation has decided to donate one million euros, as well as hygiene kits (shower gel and shampoo) and hand sanitisers, to its partner non-profit organisations, who are committed to combatting insecurity.