L’Oréal has acquired a minority investment in micro-printing start-up, Prinker Korea made through its corporate venture fund BOLD Business Opportunities for L’Oréal Development, their partner for the development of the eyebrow makeup device presented at the CES 2023.

Temporary tattoo devices

Established in 2015, Prinker Korea Inc. is the inventor and manufacturer of the world’s first digital temporary tattoo device with a goal to inspire consumers and offer new tools for self-expression.

Prinker Korea’s temporary tattoo devices have won multiple CES Best of Innovation awards and the prestigious global iF Design award.

L’Oréal and Prinker have been working together for several years to develop award-winning and newly unveiled at the Consumer Electronics Show, L’Oreal Brow Magic. It is the first handheld, electronic brow make-up applicator to provide consumers with their most precise brow shape. Using AR technology and patented AI-algorithms, the device scans the user’s face and makes recommendations on the best brow shape which is then printed in seconds automatically. According to L’Oréal, this technology is easy to removed and offers a perfect make up the entire day.

Through this strategic investment, we can fulfill our deep commitment to bringing breakthrough beauty technologies that truly empower boundless personalisation and self-expression into the hands of every person,” says Barbara Lavernos, Deputy CEO in charge of Research, Innovation and Technology at L’Oréal. According to the top executive, the products developed by Prinker have the potential to provide consumers with “unmet personalized consumer experiences.