Arcade Beauty continues to support the L’Oréal group in the environmental optimization of its packaging.

After Elsève, Garnier and dermocosmetic brands such as La Roche Posay, L’Oréal confirms its expectations, this time on professional skincare and a successful refillable concept.

Arcade Beauty thus designed and produced for Kérastase, the French giant’s professional hair care brand, a 500 ml eco-refill in 6 skus. Made of polyester (PE) and fully recyclable, this new development promises to save up to 82% of plastic material, compared to a traditional bottle.

Arcade Beauty manufactured, filled and packaged all six skus at one of its European sites.

L’Oréal and Arcade Beauty awarded by Paris Packaging Week

Previously developed for Elsève’s Elvive Color Vive Protective, Arcade Beauty’s mono-material 500 ml 3D pouch was awarded by a certificate at the 2022 edition of the PCD Awards, organized by Paris Packaging Week. This version allowed to save up to 75% material compared to two 250 ml shampoo bottles.

Organised as part of Paris Packaging Week, each year, the Innovation Awards celebrate the best packaging innovations in fragrances, cosmetics, skincare (PCD), premium beverages (PLD), aerosols and dispensing systems (ADF) of the year in the European and international markets. The awards will be remitted during three official ceremonies that will take place during Paris Packaging Week on 29 & 30 June 2022 at Paris Porte de Versailles.