Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Companies & industry

Juliette has a Gun chooses Paperscent for dispensing scented blotters in their first shop in Paris

Already available in 40 countries, niche fragrance brand Juliette has a Gun now has their brand-new own concept shop in at 2 rue des Francs Bourgeois, in Paris. Far from traditional perfumeries, the new shop offers both the brand’s fragrances and the possibility to taste a number of coffees from selected origins. To help visitors and passer-by to test the fragrances, the shop his equipped with Paperscent, an innovative device designed to dispense scented cards.

Launched in 2006 by the perfumer Romano Ricci, the great-grandson of Nina Ricci, niche perfume brand Juliette has a Gun recently opened the doors of its first standalone shop, designed as place where coffee and perfume meet. Dubbed Café Juliette, the new shop offers a convivial place where women can spend a pleasant moment, not only to test a perfume but also to taste coffee or drink champagne.

"The idea behind Café Juliette is to go beyond the simple perfume shop in order to offer a friendly place dedicated to women and to perfumes. Women will not hesitate to drop in unexpectedly, or by a flash, to perfume themselves, to have a quick makeover, to drink a glass of champagne, a Mariages Frères tea or a Coutume café, offered by the brand,” explains Romano Ricci, creator of Juliette has a Gun.

Within the shop, women will not only be able to discover the 13 Juliette has a Gun perfumes, including Moscow Mule, Lady Vengeance, and Not a Perfume, as well as the scents of the brand’s Luxury Collection, but also to attend a Barista workshop, in partnership with Coutume Café. The shop’s setting mixes modern merchandising and an intimate vibe where a waitress-perfumista welcome customers behind a bar.

Scented cards

To help consumers to test their perfumes, Juliette has a Gun has chosen Paperscent, an innovative system that dispenses scented cards on-demand. The user-friendly device is integrated into the shop’s interior design: consumers just have to pull on a strip of paper to instantly get a scented card. The system, developed by Gaudier Kuppel, a French merchandising specialist, has the advantage to save perfume, compared to a standard sampler, and to avoid air saturation.

Thanks to Paperscent’s user friendly and automatic operation, Juliette has a Gun was able to place one of the devices in the facade of Café Juliette with the aim to offer passer-by the opportunity to discover the brand’s perfumes 24 hours a day and 7 days a week. Day and night, people walking in front of the store can leave with a scented card designed as a business card: with the name of the brand, the mail and address of the store. Integrated behind a slate, the device offers a real olfactory communication space for the perfumes that the shop wants to put under the spotlights.

Juliette Coffee
2, rue des Francs-Bourgeois
75003 Paris
France

Open Tuesday to Sunday.

Web : www.juliettehasagun.com

Premium Beauty News with AFP/Relaxnews

info portfolio

© 2018 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

Luxe Pack New York rescheduled to September

Amid the latest developments of the Covid-19 epidemic in New York and the USA, the Luxe Pack management team has decided to postpone further the event to September 15th and 16th, 2020. The venue is unchanged: Jacob K. Javits Convention Center (Hall 1B). With these new dates, the show will be almost concomitant with the MakeUp in...

read more
job opportunities
Experts’ views
Natural cosmetic preservation with Spectrastat complete solutions

Zoey Zhang
Natural cosmetic preservation with Spectrastat complete solutions

Product preservation has been profoundly impacted by the wellness movement and resulting consumer ingredient concerns. Today, consumer-accepted traditional preservation options are limited. In parallel, the global naturals movement continues to heighten consumer interest in natural or biobased ingredients. This additional consumer...

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close