The famous Milanese fashion school is extending its range of action to the world of Fragrances and Cosmetics, offering a new set of programmes at its schools in Milan, Florence and Paris. Among others, the school announces three new Master’s programmes for the 2023-2024 academic year: a course in Marketing & Communication Management For Fragrances & Cosmetics, which will be held Milan; a course in Fragrances & Cosmetics Brand Management & Licensing, in Milan and Paris; and a course in Olfactory experience management for the luxury industry, in Florence.
Istituto Marangoni will also hold in Florence an annual intensive programme in Product Management for Fragrances & Cosmetics, and a three-year programme in Fragrances & Cosmetics Management, in Paris.
“With this new academic offer, Istituto Marangoni wants to create a system with the major players worldwide to train professionals who will make a difference in the future of the business”, said Stefania Valenti, Managing Director of Istituto Marangoni.
For the occasion, the Italy-based fashion school has established a series of partnerships with several institutions and organizations in the beauty sector, including Accademia del Profumo, an Italian founded by founded by Cosmetica Italia in 1990 to promote fragrances in Italy, and Officine Santa Maria Novella and Symrise.
“We are excited about this collaboration between Accademia del Profumo and Istituto Marangoni in Milan, an academic reference for Italian excellence, research, experimentation and trends in fashion and design. Through the two new Master’s programmes – ‘Marketing and Communication Management for Fragrances and Cosmetics’ and ‘Fragrances and Cosmetics Brand Management and Licensing’ - students will get to explore the Made in Italy culture even in the areas of perfumery and beauty,” said Ambra Martone, President of Accademia del Profumo.
Students will start with topics such as luxury strategies, the history of the perfume industry and market and trend analysis. They will then move on to brand management strategies and financial and economic aspects of the licensing process and how they may vary according to the different markets. Finally, the curriculum will address critical legal issues, such as intellectual property, trademark registration and protection, distribution and naming rights, and royalties, by analysing real business cases and providing participants with the necessary skills to face a possible entrepreneurial career.
Founded in 1935 in Milan, Istituto Marangoni currently welcomes about 5,000 students from 107 different countries every year in its schools in its schools in Milan (School of Fashion and School of Design), Florence (School of Fashion & Art), Paris, London, Mumbai, Shanghai, Shenzhen, Miami and Dubai.