Unveiled on February 5th and 6th at Paris Packaging Week, the new Inventra solution integrates RFID technology into a shrink sleeve label.
With this innovation, Sleever and Avery Dennison aim to transform cosmetic packaging to meet tomorrow’s logistics demands— turning it into a powerful driver of traceability and operational performance without ever compromising the aesthetic or industrial standards of brands.
Unlike solutions added on the surface, Inventra is based on integrating RFID technology at the very heart of the sleeve label. This technological choice makes it possible to: preserve the visual impact and identity of the design; protect the RFID component from any manipulation; ensure enhanced tamper-evidence.
Inventra was designed with future global requirements in mind regarding traceability, transparency, and circularity — including within the framework of the Digital Product Passport.
The solution aims to enable item-level digital identification of the product, supporting: regulatory compliance initiatives; anti-counterfeiting strategies; recyclability and circularity tracking projects; as well as future uses related to facilitating the purchasing act and product information.
According to the two companies, the multiplication of references – particularly in the makeup segment – poses new operational challenges for both brands and retailers. “Currently, the industry loses approximately 10% of its inventory annually — specifically 6.2% due to overproduction and 4% to spoilage and expiry,” they said.
RFID technology, already widely adopted in other retail categories, enables item-level identification, offering a more reliable view of inventory, improved on-shelf availability, and a significant reduction in stock discrepancies. “For makeup products, these benefits represent a major potential lever for enhancing service, protecting products, and steering performance.”
The collaboration between Avery Dennison and Sleever was supported by AB Agency, a consulting firm specializing in strategic business development and innovation
“This product opens new perspectives and brings new functionalities in terms of security, traceability, inventory management, self-check-out, and consumer experience, with all the recognized advantages of sleeve label technology,” highlighted Philippe Morel, Sales & Marketing Director Europe, Sleever.
