Interparfums and the fashion sport brand have signed a worldwide exclusive 15-year fragrance license agreement effective January 01, 2024. The deal includes an entrance fee of EUR 90 million, with the launch of the first new Lacoste perfume line expected in 2024.
Interparfums will be responsible for the creation, development, production and marketing of all perfume and cosmetics lines under the Lacoste brand, in selective distribution as well as in the Lacoste boutique network.
“Interparfums’ proven know-how and creativity will be key assets to continue the development of our fragrance category, which plays a significant role in Lacoste’s reputation. Our common vision will enable us to take an approach that is increasingly in line with the brand’s strong identity codes, whose fragrances still have great potential,” said Thierry Guibert, Lacoste President.
Acquired by Coty from P&G in 2016, when the U.S. giant withdrew from the luxury sector, the Lacoste fragrance license has just been sold back to the owner of the brand, as Coty aims to further focus on their largest fragrance licenses.
Under Coty’s management in the last six years, Lacoste men’s fragrances have secured a premium+ positioning in the market, with two pillars, L’Homme and Match Point, and a 17-place improvement in French market rankings.
“Lacoste is an emblematic brand in the world of fashion and sport with a very high level of awareness and desirability throughout the world. The management team has a clear and precise vision of the brand’s great development potential, which will also allow us to take the perfumes higher and further. This is an important new strategic step in the life of Interparfums. We are delighted and thrilled about this exciting partnership,” said Philippe Benacin, CEO of Interparfums.