The number of indie brands is increasing in this country, offering a great diversity of solutions adapted to multi-ethnic consumers in search of naturalness. The ingredients used are derived from native plants, like butters, oils, and plant extracts.
Le Fruit Cosmetics
For example, in the Le Fruit body moisturizer, raspberry and hibiscus extracts mixed with cotton oil are combined with shea, cupuaçu, and murumuru butter, providing a very sensorial, long-lasting moisturizing result. This natural and vegan Brazilian indie brand was created by influencer and chemist Isabela Alveza. She develops products free from synthetic polymers, phthalates, propylene glycol, BHT, and paraffin.
Baims Natural Makeup
Soothing and hydrating, pracaxi oil is obtained from the seeds of the Amazonian Pentaclethra macroloba tree. It is used to protect and moisturize the skin. Açai oil, a powerful antioxidant, and cupuacu butter provide a highly moisturizing effect. These ingredients are incorporated to the Baims Natural Makeup cream-to-powder foundation for an even, long wear result. And to make it all perfect, the high-end packaging is ecodesigned with bamboo, and the paper is certified FSC, the most widely known sustainable forest certification system. The brand offers refillable products, and the cruelty-free formulas are ECOCERT-certified.
Balsam Copaiba resin, also called copahu balm or Amazonian balm, is drawn from the trunk of Copaifera langsdorffii (Copaifera officinalis), which grows in Amazonia. It provides makeup with a long wear effect, like in the Plant Based Beauty foundation by vegan makeup brand Simple Organic. Influencer Nathalie Billio contributed to the success of this brand, which is much socially committed for vulnerable local communities.
Carapa Guaianensis oil, or Andiroba oil, results from a partnership of companies focused on the sustainable and fair development of botanical products from Amazonia. It is used in several cosmetics to nourish the skin and provide radiance, as can be seen with the face mask created by Bio Art, a niche brand which works with many natural ingredients and was put in the spotlight by influencer Janaína Rosa.
And the list goes on, of course! The mattifying properties of the oil derived from passionfruit (maracuja), or the outstanding antiseptic, naturally soothing virtues of Copaiba oil are other examples of Brazilian richness. Innovation research based on natural, sustainable ingredients will help offer increasingly advanced, high-performing, responsible formulas.