Innovation & new products
Walgreens targets the multicultural market with exclusive colour cosmetics line
Launching at the end of the month, the new masstige professional make-up range will go on sale at Walgreens stores across the US and...
Sampling: Arcade launches Easylip
On the occasion of the first edition of MakeUp in Sao Paulo, which was held on the 3rd and 4th of December 2014 at the Renaissance Hotel,...
bareSkin: bareMinerals goes liquid
The American brand has built its reputation on natural mineral powders with a product that blurred the line between makeup and skincare....
Italian fragrance brand Pro Fumum Roma gets happy
The launch of Sorriso, the latest creation of Pro Fumum Roma is an opportunity to focus on this confidential brand that offers really...
CVS/pharmacy launches private label professional makeup line
US leading drugstore chain, CVS/pharmacy, has launched Makeup Academy, an exclusive of makeup products, applicators and accessories. The...
Yves Saint Laurent intros ink-like foundation
The cosmetics brand has announced Le Teint Encre de Peau, a liquid foundation that promises a weightless feel and all-day wear without...
OBO: a new way to use perfume?
OBO - Olfactory Body Object - has big ambitions: the launch of a brand new line of fragrances and of a new perfuming ritual. A fully...
Artist by Nocibé, a professional makeup line under a private label
French beauty retailer Nocibé, which has recently been acquired by Douglas, is widening its basket of private labels, this time with a...
Axilone: From astonishment to innovation
Whether it involves the process, the décor or the operating mode, Axilone, the subsidiary of the Ileos group specialising in plastic...
TouchUps, Orlandi unveils a biodegradable lipstick sample
At the last FCE trade show in Sᾶo Paulo, Orlandi, the American sampling technology specialist for the cosmetics and perfumery markets,...
