Innovation & new products
An antiseptic mascara brush
The company Strand Cosmetics Europe has developed an antiseptic mascara brush. Main advantages, a significant improvement in the...
Unilever launches first toothpaste for men only
Unilever is launching toothpaste specifically designed for men. The point is both to meet the specific needs of the male population in...
Serum 7 Renew: is anti-ageing more mature?
Boots Laboratories is adapting the Serum 7 line to women aged 50 or over with the Serum 7 Renew range. The core target of the anti-ageing...
SGD, Alkos, Bioplan and Technicaps develop an “anti jet-lag” set
Convinced that glass as a material can be a strong enhancer of consumer loyalty for the wealthiest customers of air carriers, French...
Promens’ Slidissime: The airless jar combining protection and sensuality
With Slidissime, which was officially launched at the Luxe Pack tradeshow last week, Promens offers a solution allowing to combine the...
Aptar launches Serumony and breaks the rules of beauty serums
Presented last week on the occasion of the Luxe Pack tradeshow, Serumony might be a breakthrough in the serum application routine. This...
How innovation drives makeup
The series of roundtables held during the last edition of MakeUp in New York, the event dedicated to suppliers of the make-up industry,...
Unilever turns to crowdsourcing for shower of the future
In its quest to decrease the environmental impact of its products, Unilever is soliciting the online community to develop a more...
Avon reinvents mascara application
Avon is launching Mega Effects Mascara, with an innovative applicator, a multi-dimensional brush, replacing the usual wand. Feedback...
Korea, a champion in make-up innovation
“Korea might look like a small secluded peninsula (98,480km² and 50 million inhabitants for South Korea), but it’s actually the place in...
