Innovation & new products
Mimesis: Perfumes soon to scent salon ambiences
In France, the difficulty is not to make a perfume, but to sell it. And yet, Marion Massiot and Corentin Le Men managed to see an...
Axilone: A “One Hand” lipstick mechanism based on simplicity and low production costs
In terms of primary packaging, the need for innovative ways of manipulating products remains strong. In line with this trend, Axilone is...
MakeUp in Paris 2015: a colourful and record breaking edition
The beauty industry turned its attention to Paris last week on the occasion of the trade show MakeUp in Paris, which was held on 18-19...
Nocibé customers can now create their own personalized perfume online
Nocibé has just stepped a little further towards maximum personalization and exclusivity! The second largest perfume and cosmetics...
Walgreens targets the multicultural market with exclusive colour cosmetics line
Launching at the end of the month, the new masstige professional make-up range will go on sale at Walgreens stores across the US and...
Sampling: Arcade launches Easylip
On the occasion of the first edition of MakeUp in Sao Paulo, which was held on the 3rd and 4th of December 2014 at the Renaissance Hotel,...
bareSkin: bareMinerals goes liquid
The American brand has built its reputation on natural mineral powders with a product that blurred the line between makeup and skincare....
Italian fragrance brand Pro Fumum Roma gets happy
The launch of Sorriso, the latest creation of Pro Fumum Roma is an opportunity to focus on this confidential brand that offers really...
CVS/pharmacy launches private label professional makeup line
US leading drugstore chain, CVS/pharmacy, has launched Makeup Academy, an exclusive of makeup products, applicators and accessories. The...
Yves Saint Laurent intros ink-like foundation
The cosmetics brand has announced Le Teint Encre de Peau, a liquid foundation that promises a weightless feel and all-day wear without...
