The annual event offers R&D professionals, chemists, and marketers across the NPD value chain the opportunity to gain inspiration from industry experts, source new ingredients, engage and connect with suppliers and discover the latest industry trends.
Free educational program
As usual, from Marketing Trends Theater Sessions to the Technical Seminars, the two-day event invites attendees to gain insight into new product development with 100% free-to-attend seminar programs.
The extensive Marketing Trends program covers a host of topics from putting the spotlight on; designing the future of cosmetics based on macro-trend influences, to skincare consumer trends.
Currently one of the biggest skincare trends in North America is CBD. Tapping into this burgeoning trend and offering visitors an all-important insight into how consumers are using it and what opportunities it presents, Adam Miron, Co-founder and Chief Brand Officer at HEXO, will explore CBD, and what is driving consumer interest in the CBD-cosmetics space. In another nod to skincare Denise Herich, Co-Founder and Managing Partner of The Benchmarking Company, takes a look at consumer behaviors in the US, reviewing skincare trends through the eyes of the customer based on focused customer intelligence and feedback. With the FDA introducing new regulations earlier this year David Tyrrell, PHD, Global Skincare Analyst at Mintel tackles Suncare reinvented. Backed up by the statistics, David will reveal new and evolving suncare themes expected to propel consumer engagement and sales.
Other speakers, including Kayla Villena, Senior Analyst, Beauty and Fashion at Euromonitor International, Cherie Buziak CEO/Owner of BeautyEdge LLC, Karen Young CEO of The Young Group, and Neuroscientist and Mind-Body Expert, Dr. Claudia Aguirre will tackle the industry’s hottest issues.
Beyond marketing issues, the Technical Seminars program will explore the practical and technical elements of new product development, giving visitors an insight into the application of the latest ingredients on the market with topics spanning from the formulation of high performance clean and natural beauty products, to protecting the skin against urban stress, including blue light, pollution and UV.
Formulation skills
The free-to-attend Formulation Lab, hosted by the show’s new official technical advisor Mark Chandler, will also provide up-and-coming and experienced formulators with opportunities to increasing their knowledge on the latest ingredients.
Several sessions will be available to visitors, including one on Cold process AHA face cream from Craig Queen, Applications Development Manager at Univar Solutions. During the lab session, attendees will use Dow ACULYN™ Siltouch Rheology Modifier, designed to work at lower pH’s to formulate a cold processed face cream that is mild and helps to rejuvenate the skin’s appearance.
The Formulation Challenge - the MasterChef of the cosmetics world - returns in 2019 to showcase the new product development process from start to finish and giving leading manufacturers the chance to battle it out for this year’s title. The teams taking part will comprise of four R&D professionals and two marketers from the region’s top cosmetic and contract manufacturers. Last year’s contenders, Colgate-Palmolive, Johnson and Johnson and Swiss American CDMO, have all confirmed their places to take on returning title-holder, Shiseido.
Innovative formulations
As one of the most sought-after areas of the show, the Innovation Zone - sponsored by Mibelle Biochemistry - returns to in-cosmetics North America in 2019 to showcase the most innovative raw materials in the personal care market launched within the last eight months. Offering a hands-on experience, visitors will have the opportunity to test product effectiveness at the formulation displays and gain inspiration for future product launches and formulations.
The Innovation Zone will also see the return of the popular Mintel Live Demonstrations. Using the latest research to investigate some of the biggest trends in beauty, the sessions will engage all of the senses, providing visitors with a chance to interact with some of the world’s most innovative personal care products.
Offering access to the biggest innovators in the field, the Sensory Bar returns this year with a brand-new partnership with Peclers Paris. Each day, they will offer two 30-minute presentations on key beauty trends including Psyche Tech - how science and nature can aid innovation and encourage progress - and Origins - exploring Oceania as the home of fascinating cultures and traditions. Visitors can also see exhibitors demonstrate their expertise and put new make-up formulations to the test at the Make-Up Bar. The specialist area will help visitors to identify innovative pigments and technologies that deliver captivating and trend-setting color cosmetics products.
Special tours
Advisor to the show, Cherie Buziak, CEO/Owner of BeautyEdge LLC, will offer a local perspective through the Fast Track Marketing: Technology Tours, showcasing the best innovations on display at the event.
This year, in-cosmetics North America is expanding its indie brand program, by launching a free Indie Trail and Tour program, a hybrid of the marketing tours and the Indie Trail. Directly responding to last year’s attendee feedback, the dedicated trail will try to make it simple for indie brands across the region to access tailored advice on the new product development cycle and meet relevant suppliers that can offer the latest innovative ingredients to suit a 100kg production for example. This allows indie brands to match the NPD pace of major cosmetic manufacturers.
“With such an exciting and diverse program of events, speakers, tour and exhibitors, I couldn’t be more excited to open the doors to in-cosmetics North America this October. There has never been a more pertinent time for industry professionals and brands of all sizes to take the opportunity to learn, network and experience the latest ingredients, products and services that the market has to offer,” said in-cosmetics North America Event Director, Daniel Zanetti.
