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in-cosmetics Global celebrates 30th birthday and launches new Beauty Tech Zone

As technology is changing the beauty industry, with both beauty giants and start-ups rushing each year to the Consumer Electronics Show in Las Vegas to showcase their latest innovations, and leading players, such as L’Oréal or L’Occitane, trying to change the game in beauty with personalisation devices, the organizers of in-cosmetics Global have decided to launch a brand-new Beauty Tech Zone when the show returns to Barcelona from 31 March to 2 April 2020.

Exhibition and learning sessions

Focusing on eight key product segments and functions - including smart advisors, smart dispensers, AI driven profiling and visualisation tools, the Beauty Tech Zone intends to be a hub bringing together tech suppliers, buyers, and retailers. The Zone will cover the latest digital and technology solutions for cosmetics manufacturers to enhance customer experience by improving the personalisation, selection process or application process of cosmetics products.

Last year in Paris, in-cosmetics Global welcomed more than 12,000 visitors. (...)

Last year in Paris, in-cosmetics Global welcomed more than 12,000 visitors. In 2020, the show dedicated to cosmetic ingredients will take place in Barcelona and will bring the latest in beauty technology to the fore with launch of a new dedicated zone.

There will also be a beauty tech focused session within the show’s Marketing Trends Theatre, running on 31 March. Topics will cover the role of technology in personalised beauty, Smart Beauty and what is driving the latest consumer trends.

Networking and competition

As solutions are rarely produced from scratch, Beauty Tech is a sector where building relationships to nurture co-development is especially vital. The organisers said the Beauty Tech Zone will be designed to encourage collaboration and long-term connections between the technology suppliers and cosmetics brands.

Additionally, a new #PitchPerfect competition will give three exhibitors from the Beauty Tech Zone the opportunity to present concepts to a mixed panel of judges, including cosmetic brand representatives and media. The ‘Best Technology 2020’ award will be given to the most innovative concept, solution or ready-made product.

V.G.

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