Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Innovation & new products

L’Oréal introduces Perso, a smart device that makes beauty personal

L’Oréal has plans to bring personalized beauty solutions into the home, via a new smart device. The cosmetics and personal care giant has unveiled an AI-powered at-home system dubbed ‘Perso’ at the tech convention CES 2020, which is currently underway in Las Vegas.

L'Oréal introduces Perso: a 3-in-1 device for personalized at-home skincare (...)

L’Oréal introduces Perso: a 3-in-1 device for personalized at-home skincare and cosmetics. (Photo: © Courtesy of L’Oréal)

Developed by the L’Oréal Technology Incubator, Perso stands at just 6.5 inches high, but offers big solutions: the smart skincare system is capable of providing personalized skincare solutions via a four-step process.

First up is a personal skin analysis, performed via the Perso mobile app using L’Oréal-owned ModiFace artificial intelligence (AI) technology to assess the user’s complexion. Then, using Breezometer geo-location data, Perso assesses any local environmental conditions - such as humidity, weather and the UV index - that might influence the state of the user’s skin. The third step sees the user share their personal skincare concerns and product preferences with the app, before the final step, in which the device dispenses a single dose of a personalized blend of product such as moisturizer, serum or under-eye cream. The technology also adjusts for morning and evening application, and the brand claims that with regular use, Perso’s AI platform will be able to alert users to the formulas that are working best for them and automatically adapt its formulas.

Scheduled for launch in 2021

According to L’Oréal, Perso is also able to make custom formulas for lipstick and foundation, with the beauty giant planning to roll out those features at a later date. In the meantime, the device is scheduled to launch in partnership with one of its leading skincare brands in the year 2021.

"We know that customization relies on information about your unique skin and personal preferences as well as your environment; this technology accounts for that," said Guive Balooch, Head of L’Oréal’s Technology Incubator, in a statement. "Perso uses AI to optimize the formulas and actually gets smarter as you use it."

The new device is the latest in a string of solutions created by L’Oréal in recent years with a view to personalizing the beauty space - last year, the company unveiled Color&Co, a personalized hair coloring experience allowing users to achieve the look they want from home, while its Garnier label launched a ‘Virtual Shade Selector’ hair color tool capable of recommending different shades to consumers in just one minute.

AFP/Relaxnews

© 2020 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

MakeUp in Los Angeles and Luxe Pack Los Angeles open their doors today

The two events will officially open their doors on February 11th and 12th at Los Angeles Convention Center. MakeUp in Los Angeles, is dedicated to beauty and cosmetic products, trends, and formulation, while Luxe Pack Los Angeles focuses on luxury and high-end packaging solutions for fragrances and personal care products and (...)

read more
job opportunities
Experts’ views
On center stage, the floral bouquet is making its come back

Émilie Coppermann
On center stage, the floral bouquet is making its come back

Just like fashion that is eternally being reinvented, perfumery also works in cycles. And the floral accord is no exception. The very essence of femininity, today floral fragrances are less invasive than in the 1980s, as was the case with Poison by Christian Dior. At the end of the 1990s, floral accords were replaced by clean musky (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close