By incorporating the perfume into the paper fibres by air compression, the material provides an accurate, stable, homogeneous reproduction of the fragrance over several months, even years. The material remains with the consumer over time, while perpetuating an accurate expression of the perfume.
“The contact cost is quite low, since it is easier to share the soaked fragrance for an opinion or a test,” explains Maxime Caffon, ID Scent’s Associate Director.
It took ten years for ID Scent, a company specialized in olfactory marketing, to develop this innovation, which combines several advantages and possibilities other than long wear.
Multiple finishing possibilities
The perfume may be partially or totally applied on the material, on one or two sides, so it does not come in contact with the decoration. This detail creates multiple finishing options, like hot stamping, without any disturbance. The perfume does not harm the prints, and vice versa.
Scentest is available on standard sample cardboards, but also for press samples, press kits, or mailings. All forms are possible, and more creative materials can even be used. ID Scent actually managed to use their unique know-how on other materials. The Scentwear technology makes it possible to perfume textile and also opens up possibilities with clothes, accessories, or bracelet ribbons. Lastly, at the Paris PCD show, ID Scent unveiled the latest Scentrub technology designed with composite gum for incorporating perfume directly concentrated in the product mass. Durably perfumed, the object becomes an excellent communication medium.