Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

How Maesa designed and supplied Kim Kardashian’s fragrance

It is the Maesa group who’s behind reality television star and pop culture icon Kim Kardashian’s first fragrance. Kim Kardashian By Kim Kardashian was launched in January in the USA with a three-month exclusive engagement with Sephora.

Kim Kardashian's fragrance primary packaging

Kim Kardashian’s fragrance primary packaging

Kardashian’s fragrance is owned, marketed and distributed byLighthouse Beauty, a new entrepreneurial brand marketer also responsible for the recent launch of 50 Cent’s “Power”. Lighthouse Beauty asked Maesa to design and supply a turnkey finished good.

To take the fragrance from concept to reality Maesa developed, manufactured, and decorated the glass bottle in China. After sprayings, the bottle was silkscreened and then adorned with a custom plaque. The primary package was topped with a custom two-piece PCTA cap, run in a translucent black resin. The cap was dressed with an aluminum band, with a 360 degree embossed logo. The secondary package was designed and manufactured to resonate with the bottle.

The brand also launched with a 30ml, collector’s edition, as well as a 10ml travel fragrance rollerball - all supplied turnkey by Maesa Beauty.

Lighthouse Beauty's campaign for Kim Kardashian

Lighthouse Beauty’s campaign for Kim Kardashian

Maesa also designed a logo “that had a bit of a classic look to work with the modern shape of the bottle.

info portfolio

© 2010 - Premium Beauty News -
latest news

MakeUp in Paris: The countdown has started before the 2020 edition

The next edition of the BtoB trade show dedicated to the make-up and skincare value chain will be held on June 18th and 19th at the Carrousel du Louvre. Once again, MakeUp in Paris will gather key suppliers of packaging, formulation and full-service solutions for the make-up and skincare markets. The event will feature: latest (...)

read more
job opportunities
Experts’ views
On center stage, the floral bouquet is making its come back

Émilie Coppermann
On center stage, the floral bouquet is making its come back

Just like fashion that is eternally being reinvented, perfumery also works in cycles. And the floral accord is no exception. The very essence of femininity, today floral fragrances are less invasive than in the 1980s, as was the case with Poison by Christian Dior. At the end of the 1990s, floral accords were replaced by clean musky (...)

read more


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies