The Maesa group was selected by one of the world’s leading retailer of footwear and fashion accessories, to design and supply their first range of fragrances and beauty and body care products to be available in about 1,500Payless ShoeSource stores this fall, and extended to additional doors in the future.
The Maesa/Payless alliance is a multi-year arrangement.
This move extends Payless’ position beyond shoes, handbags and other accessories and into a new product category for the retailer. The new lines will be sold under two brand names: Zoe & Zac and Unforgettable Moments. The forthcoming new products will include a range of body care and beauty items such as lotions, creams, butters and shower gels for body, hands and feet; fragrances and mists; colour for eyes and lips; as well as nail polishes, among others. Like all Payless products, the new beauty merchandise will be available at a great price — as low as US$2.99 an item. The new lines will include a total of more than 60 SKUs.
