Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Hermès has big ambitions in the luxury beauty market

Hermès is preparing to make its move on the cosmetics industry. According to several media reports, the luxury fashion brand is in the process of developing skincare and cosmetics ranges scheduled for debut in the year 2020. Now, it is reported that the new products will roll out gradually, as the house adapts to the sector.

It’s quite exciting: It’s a new activity, with all the risks that involves, so we will deploy it progressively, initially in our own stores mainly, in a limited distribution so that we can learn,” Hermès chief executive officer Axel Dumas recently told Business of Fashion of the new move.

The ’Galop d’Hermès’ perfume by Hermès - Photo: © Hermès

The ’Galop d’Hermès’ perfume by Hermès - Photo: © Hermès

The house has already built up a reputation for its luxury fragrance offerings, which, according to Business of Fashion, accounted for 5% of its total sales in the year 2018.

Hermès is not the only major fashion player with its eye on the beauty prize: Kering brand Gucci is also reportedly readying itself to double down on beauty, while luxury designer Victoria Beckham has been teasing an upcoming ‘Victoria Beckham Beauty’ line for some time. Sportswear giant Puma teamed up with Maybelline earlier this year to launch a 12-piece makeup collaboration, while Spanish fashion stalwart Zara launched a 20-piece lipstick collection in the UK late last year.

Premium Beauty News with AFP/Relaxnews

© 2019 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
spip-vignette

A new trade show dedicated to clean beauty in London

Dubbed Clean Beauty in London the new trade show intends to gather experts, scientists, suppliers, brands, influencers and journalists under one roof “to build the future of clean beauty.” Taking place on October 12 & 13, 2020 at The Brewery, located at 52 Chiswell Street at the heart of London, the event aims to encourage (...)

read more
job opportunities
Experts’ views
The rise of indie French Touch - Three favorites from the “Made in France” Exhibition

Cosmetics Inspiration & Creation
The rise of indie French Touch - Three favorites from the “Made in France” Exhibition

Who said “Indie” only came from the US? French Beauty brands are blooming with a renewed creativity, disrupting the indie game with the French savoir-faire. Beauty trends and marketing firm Inspiration & Creation has selected their three favorites from the last edition of the ‘Made in France’ show. Vive la Révolution! American indie (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close