Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Markets & trends

The fashion brands that went big on beauty in 2018

The beauty business is booming, and some of the biggest fashion labels in the industry hopped on the bandwagon this year, with the launch of in-house cosmetics lines. We take stock of five of the biggest.

Zara

Spanish fashion stalwart Zara stepped into the beauty arena this month with the launch of a 20-piece lipstick collection in the UK. The series included 12 lipsticks and eight liquid lipsticks, with shades ranging from plums and pinks to deep reds and offering a velvety, matte finish.

Topshop

British fashion chain Topshop brought back its ‘Topshop Beauty’ brand this fall, to the delight of fans. The new-and-improved line hit the shelves in November, offering eyeshadows, lip products, eyeliners, primers, blushes, bronzers, brushes and much more.

Urban Outfitters

Urban Outfitters made a play for the beauty market back in September, when it unveiled ’Ohii’, an in-house series spanning skincare, bodycare and colour cosmetics products. The Instagrammable line is packaged simply in minimalist white containers with dashes of baby blue, yellow and pink.

GCDS

Italian label GCDS (an acronym for ’God Can’t Destroy Streetwear’) made waves with a four-piece lipstick collection that came out in November. The four bullet lip products include two bold lipsticks in matte red and sparkling pink, a clear lip balm and a pH-reactive green colour that transforms into a natural cherry tone when applied complete the lineup.

Charlotte Russe

US label Charlotte Russe made its move on the beauty sector back in April, with the launch of a 19-piece colour cosmetics line for eyes, lips and face. Colourful mascara, pastel nail polishes and sunset-hued palettes made this one thoroughly irresistible collection.

AFP/Relaxnews

Portfolio

  • Ohii Beauty Instagram 2018 (new beauty line from Urban Outfitters) - Photo: (...)
  • British fashion chain Topshop brought back its ‘Topshop Beauty' brand this (...)
© 2018 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
Luxe Pack New York is moving to The Javits Center for the 2019 edition, to be held May 15-16

Luxe Pack prepares for its second Los Angeles edition and announces new venue in New York

With the beginning of a successful extension in California, 2018 proved to be a momentous year for Luxe Pack, the business to business tradeshow dedicated to luxury packaging. The event will return to Los Angeles for its second edition on February 27-28, 2019 officially putting it on the map as a West Coast industry destination. (...)

read more
job opportunities
Experts’ views
New “Japonism”: a rising beauty trend

Caroline Moulin
New “Japonism”: a rising beauty trend

In France, 2018 was marked by successive exhibitions and cultural events dedicated to Japan to celebrate 160 years of friendship between the two countries. The “Japonismes en France” series held from Nov.22 to Dec.2, 2018, ended on a high note, with the opening of the Shiseido Japanese Beauty Station, a pop-up store which highlighted (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close