Henry Rose, a genderless clean fragrance indie brand founded by Hollywood actress Michelle Pfeiffer, has appointed Laure de Metz as its Chief Executive Officer. Since launching as a direct-to-consumer brand in 2019, Henry Rose has experienced exponential growth under the leadership of Debi Theis, who will continue in her current role as President. “This strategic CEO hire will further accelerate the brand’s momentum, building upon its strong foundation and driving greater global awareness for its commitment to 100% ingredient transparency in fine fragrance,” said the brand in a statement.

De Metz brings over two decades of prestige beauty brand expertise to Henry Rose. She began her career in Paris, France, with roles at YSL Parfums and The Estée Lauder Companies. She spent the last decade at LVMH, most recently as General Manager, Americas for Benefit Cosmetics.

"I am thrilled to join a fantastic team, savvy founder, and innovative business backed by one of the best strategic partners in the clean beauty space, Sandbridge Capital," said de Metz. "Our vision is to bring ingredient transparency and safer products to fine fragrance consumers globally, and I look forward to building the future of beauty with Henry Rose."

Throughout its five years in business, Henry Rose has expanded rapidly across its product offering and retail distribution, including its recent expansion into over 400 Sephora stores nationwide and foray into the Canadian market. De Metz’s hire comes at a pivotal time as the brand sets its sights on ambitious growth.

"Laure’s extensive experience and innovative approach to brand growth make her an invaluable addition to the Henry Rose team," said Michelle Pfeiffer, Founder and Creative Director of Henry Rose. "Her leadership will be instrumental in our mission to continue shaping the future of beauty and further delighting our consumers."

Henry Rose pioneered the clean fragrance trend by disclosing 100% of its ingredients. The brand’s fragrances are EWG Verified and Cradle to Cradle Certified. The brand is currently sold in the US through its own website, Sephora, Nordstrom and Credo and in Canada through Sephora.