The leading supplier of hotel amenities has entirely redesigned the Clarins hotel line, perfumed with the iconic Eau Dynamisante. The two companies have worked together to reimagine the range in order to lower the products’ environmental footprint.
Recycled plastic and refillable dispensers
The new Eau Dynamisante hotel line features 30 and 60 ml in 100% recycled plastic bottles, including the caps. The range consists of an invigorating shower gel enriched with ginseng, a rejuvenating body lotion enriched with hazelnut oil, a refreshing shine shampoo enhanced with ginseng, and an invigorating shine hair conditioner infused with shea butter. All available in a 30 and 60 ml size.
The line also features a hand gel and a gentle foaming cleanser enhanced with cottonseed. Both are available in the Ecopump format, a 300ml dispenser made of 100% recycled plastic and bioresin pumps.
Enriched shea butter cream soaps complete the line. The soaps are certified by the Roundtable of Sustainable Palm Oil (RSPO) and packaged in white and red FSC-certified cardboard boxes.
The Clarins amenity line will introduce Ecofill, a new, patent-pending, larger and refillable packaging solution that will be made available in the coming months. According to Groupe GM, the innovation is the only eco-friendly, refillable, and traceable dispenser with changeable sealed pouches. “It’s a clean, safe, fast, and easy solution with a minimal environmental impact. The refillable pouches are made from only 8g of recyclable plastic for 400ml and can be easily swapped out and changed,” says Groupe GM in a statement.
All products within the reimagined Clarins line feature the signature Eau Dynamisante scent.
Care About Earth
Thanks to the eco-designed products and large size options, the Clarins amenity range is now fully in line with Groupe GM’s Care About Earth program. Launched in 2018, the Care About Earth initiative aims to strengthen Groupe GM’s environmental and social actions. The program’s objective is to reduce the impact of the hospitality profession on the environment.
“We are delighted to be revamping this popular line with our partner Clarins to ensure it falls in line with the standards and beliefs held by both our companies. Groupe GM is dedicated to innovation, quality, and sustainability and both of our companies share an important commitment to the environment,” comments Laurent Marchand, CEO of Groupe GM.
The new range will be made available worldwide through Groupe GM’s extensive distribution network.