The global supplier of exclusive hotel amenities has announced the opening of Groupe GM USA, its new North American subsidiary, headquartered in Hallandale, Florida.

Although already present in the North American market for the past 15 years through an independent distributor, Groupe GM has now planned major investments in the US for the coming years. With the strategic vision of being closer to clients in one of the largest hospitality markets in the world.

Exclusive solutions for North America

From their Hallandale warehouse and logistics center, the newly established Groupe GM USA back-office & sales teams will develop exclusive amenities business and service clients within the US territory. With plans to further expand clientele, add new lines to their portfolio, and place a focus on continuous improvement in their practices, in particular regarding sustainability.

By carrying most of the products on inventory within this new warehouse location and following a dedicated logistics plan, Groupe GM plans on carrying on delivering an improving their dedicated service. As always, they are focusing on ensuring clients always get a fast response, a customized solution, and an irreproachable service,” said the company in a release.

For over 50 years, Groupe GM has created, produced, and distributed lines of cosmetics and accessories for independent hotels, and hotel chains worldwide. This family business created the concept of branded amenities and has worked in partnership with leading, internationally renowned brands from the world of cosmetics, fashion, design, and spa since 1972.

Currently carrying more than 50 well- brands, including in-house ones, Groupe GM is one of the top worldwide players in the amenity business. Number one in France, Groupe GM has its own factories in Europe, but also partners with a few selected suppliers in other countries in the world. The company is serving clients in more than 80 countries.