Groupe GM, one of the leading international players in the guest amenity industry, has opened its own distribution subsidiaries in China and Taiwan, in collaboration with local partners. The expansion is part of the group’s plans to consolidate its presence in Asia, where it is already well established in Japan and Korea, as well as to expand its international development beyond the current network, which already comprises more than 70 countries across all continents.

Groupe GM has inaugurated its Chinese branch under the name Jiaomu Cosmetic. Based in Changzhou, this new company has been created in response to the increasing demand for luxurious amenities in Graded Hotels in China and, by extension, Asia.

The second new distribution subsidiary, Paris Beauté, based in Taiwan, caters to a burgeoning micro-market, mainly composed by five star hotels, high-scaled independent hotels and luxurious bed & breakfasts.

We are thrilled to be able to access these new markets and watch as Groupe GM’s portfolio of hospitality products are enjoyed by increasing numbers of hotels and guests across Asia,” said Laurent Marchand, President of Groupe GM. “This is a milestone in the company’s history and a clear message that our expansion plan is serious and consistent. We have intensified our global expansion process in the last few years by forming joint ventures and acquiring new distributors.

Beside its expansion in Asia, Groupe GM’s plans also include a focus on the Middle East, where they are planning to open their own structure in Dubai soon.