French perfume house Atelier Cologne has partnered with Groupe GM, a leading international player in the guest amenity industry, to create and distribute an invigorating new line of amenity products.
Groupe GM has developed a range of toiletries and body care products made with natural essential oils and composed of the purest ingredients, with no parabens, phthalates, liquid paraffin, GMO, animal derived ingredients, colorants or sulphate to minimize dryness, skin irritation and allergies. The amenity products feature a shampoo, conditioner, shower gel, and body lotion in 40ml tubes, as well as a 40g soap.
“This latest addition to our product line is truly exciting, as it represents a product offering with absolute commitment to excellence in terms of quality of ingredients, fragrance and the sensations these can evoke in users. This collaboration marks Groupe GM’s first line without sulphate. Already, the response from hotels internationally has been overwhelming, and we are excited to really see this line take off in 2016,” says Laurent Marchand, President of Groupe GM.
The first line to be confirmed under the new partnership is Cédrat Enivrant. According to Gropue GM, the line has already been signed up by a renowned hotel line months before its official launch date.
Inspired by the French 75 Cocktail, Cédrat Enivrant is for lovers of lemon and gin notes. Notes of Moroccan cedrat are blenbed with mint from China and juniper berries from Macedonia to create a fresh cocktail of sparkling citruses.
Atelier Cologne and Groupe GM plan to announce a selection of other amenity lines in the near future.
