Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Glossier aims to become a social-selling website for beauty

Glossier, the cult beauty brand known for its Millennial following, is looking to revolutionize the retail landscape once again.

The Los Angeles-based brand, which is famous for its signature minimalist approach to packaging and marketing, is working on launching a social selling website, Bloomberg reports.

Body Hero Duo by Glossier - Photo: © Courtesy of Glossier

Body Hero Duo by Glossier - Photo: © Courtesy of Glossier

The platform, which is apparently in the early stages of planning, will incorporate elements of social networks as well as acting as a retail spot for the brand’s skincare, fragrance and makeup products.

The move would be the next major step in a rapid growth story for Glossier, which was founded by CEO Emily Weiss in 2013 as an online venture that has become a major beauty brand. Earlier this year, Weiss announced that the brand had raised US$52 million in Series C fundraising.

E-commerce has made buying easier and more efficient, but discovery less fun and meaningful,” she said in a statement at the time. “Our direct-to-consumer model has enabled us to build uniquely powerful relationships with every single one of our customers on a personal level.The company has also been experimenting with bricks-and-mortar stores, setting up shop in New York and Los Angeles.

A beauty (store)

Une publication partagée par Emily Weiss (@emilywweiss) le

Glossier is not the only beauty brand seeking innovative social ways to appeal to shoppers — earlier this month, L’Oréal announced plans to bring augmented reality makeup experiences to the masses via Facebook, while last year saw makeup mogul Pat McGrath become the first makeup brand to sell beauty products on the music streaming service Spotify in partnership with the singer Maggie Lindemann.


© 2018 - Premium Beauty News -
latest news

A new trade show dedicated to clean beauty in London

Dubbed Clean Beauty in London the new trade show intends to gather experts, scientists, suppliers, brands, influencers and journalists under one roof “to build the future of clean beauty.” Taking place on October 12 & 13, 2020 at The Brewery, located at 52 Chiswell Street at the heart of London, the event aims to encourage (...)

read more
job opportunities
Experts’ views
The rise of indie French Touch - Three favorites from the “Made in France” Exhibition

Cosmetics Inspiration & Creation
The rise of indie French Touch - Three favorites from the “Made in France” Exhibition

Who said “Indie” only came from the US? French Beauty brands are blooming with a renewed creativity, disrupting the indie game with the French savoir-faire. Beauty trends and marketing firm Inspiration & Creation has selected their three favorites from the last edition of the ‘Made in France’ show. Vive la Révolution! American indie (...)

read more
E-shop - latest publications
Safety of perfumes and cosmetics. Belarus, Kazakhstan and Russia
200.00 € excl. tax
MARKET REPORT : Black & Multi-Hued Beauty Trends
4000.00 € excl. tax
Regulations on the registration of cosmetic products in China
200.00 € excl. tax
Go to top ↑


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies