Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

L’Oréal aims to boost Facebook sales thanks to augmented reality makeup try-ons

L’Oréal is teaming up with Facebook to bring augmented reality makeup experiences to the masses. The global cosmetics giant is joining forces with the social media platform via ModiFace, the augmented reality (AR) company that it acquired earlier this year.

The Modiface technology will offer Facebook users the chance to virtually try on a range of makeup products from some of L’Oréal’s best-known brands, including Maybelline, L’Oréal Paris, NYX Professional Makeup, Lancôme, Giorgio Armani, Yves Saint Laurent, Urban Decay, and Shu Uemura. The project will kick off at the end of this month with an NYX experience.

Screenshot of the YouTube video: “NYX Professional Makeup - Facebook AR Experience Demonstration” - Photo: © YouTube 2018 / Modiface CEO

Screenshot of the YouTube video: “NYX Professional Makeup - Facebook AR Experience Demonstration” - Photo: © YouTube 2018 / Modiface CEO

We are at that magical moment when technologies have matured enough and consumer appetite for using them is growing everywhere,” said Lubomira Rochet, L’Oréal Chief Digital Officer, in a statement. “We are very excited about that new step in our long-term partnership with Facebook.

By bringing AR into the mainstream L’Oréal and Modiface are reshaping the beauty experience and we’re thrilled to see this brought to life on Facebook,” added Will Platt-Higgins, VP of Global Account Partnerships at Facebook.

Augmented reality and virtual reality technologies have becoming a major focus within the beauty industry over the past year, with brands such as Tarte, Charlotte Tilbury and Lancôme just some of the brands to have explored offering customers various immersive virtual experiences or online tutorials.

Premium Beauty News with AFP/Relaxnews

© 2018 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

MakeUp in Seoul unveils its programme of conferences

One month left for MakeUp in Seoul! The B2B show dedicated to the makeup supply chain will take place at the Conrad Seoul Hotel, the 15 & 16 April. MONDAY APRIL 15TH, 2019 10:15 am - 11:00 am: “The future of Beauty 2020” Keynote by Charlie Clark, Trend Specialist, WGSN Mindset 11:30am - 12:15 pm: Trends: “Color Wave by (...)

read more
job opportunities
Experts’ views
Reducing environmental footprint of Beauty packaging - 2nd Part: The Challenges

Gerald Martines
Reducing environmental footprint of Beauty packaging - 2nd Part: The Challenges

Beauty actors are engaged in a wide array of initiatives aiming at reducing the environmental impact of packaging, but the route of packs re-use - although seemingly quite promising - seems underexploited. After a first part listing the main stakes of reducing the environmental footprint of packaging, the second part of this article (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close