The fragrance and beauty ingredients specialist is expanding its fragrance precursor portfolio. Givaudan has introduced Scentaurus Aquamelon, which it describes as “the first precursor designed specifically to deliver a soft fruity-floral note with outstanding freshness and remarkable deposition.”
When activated by oxygen, the new ingredient unveils a watery green melon and floral muguet accord through the gradual release of green fruity and orange blossom notes. It helps perfumers to introduce long-lasting green floral notes in hair care formulations such shampoos, conditioners and other products.
According to Jeremy Compton, Givaudan’s Global Head of Science and Technology, Fragrances, consumer research across multiple markets shows a consistent demand for improved fragrance performance in hair care. Consumers now expect fragrance performance to extend well beyond the rinse-off and drying stages and last throughout the day, he said.
“With Scentaurus Aquamelon, we are addressing these global needs while aligning with local fragrance preferences,” Compton added.
“This multifaceted material and easy-to-work nature allows perfumers to create distinctive signatures, while the freshness released over time delivers exceptional sensory experiences for Hair, Beauty and Fabric Care formulations,” detailed Agnes Bombrun, PhD, Head of Ingredients Research, Fragrance S&T at Givaudan.
Givaudan’s portfolio of fragrance precursors already includes Scentaurus Tonkarose, launched in 2006, Scentaurus Melrose, launched in 2022, and Scentaurus PolyDoux, a fruity gourmand note for hair and fabric care, introduced last February.
A fragrance precursor is a low-odour molecule that releases fragrant molecules when exposed to a natural external trigger such as oxygen, light or humidity in the air.
