Givaudan has announced the official opening of its new fragrance creative centre and production hub in Singapore. This is the largest global investment for Givaudan’s Fragrance Division and the first time in the group’s history that its Perfumery School has established a campus outside of France.
The Swiss-based manufacturer of fragrances and flavours aims to use the school and creative centre to design scents more adapted to consumers in Asia.
The centre also offers specialised expertise ranging from consumer insights to state‑of‑the‑art fragrance evaluation facilities and also serves as the region’s central location for the growing Asian fine fragrance business.
The production hub has the capability of producing up to 10,000 tonnes per annum with room for future expansion. Emerging markets are the major growth drivers for Givaudan, which invested CHF 70 million (EUR 64 million) in the new site.
The creative centre is now fully operational and employs a team of more than 170 people.