Created from Haberlea rhodopensis also known as the resurrection plant, Chronoglow is a natural skin care active ingredient designed to reverse the effects of ageing and improve skin radiance.
"Haberlea rhodopensis is an ice-age plant that has survived extreme climate conditions thanks to its unique epigenetic mechanisms of cellular survival. We are now able to mimic and reproduce what the plant does in its own cells in the skin. Chronoglow is therefore a 100% natural & sustainable powerful botanical ingredient, with exclusive benefits of well-ageing and radiance," said Mathias Fleury, Category Manager Active Beauty at Givaudan.
Three dimensions of skin radiance
According to Givaudan, Chronoglow rejuvenates the skin at different cellular levels, from epigenetics to proteins expression, and protects skin cells from senescence and oxidation, therefore reversing skin ageing to take back youth, but also enhancing skin firmness and radiance.
To better represent the clinical results and demonstrate the visual benefits of their new active ingredient, the company’s researchers have used Artificial Intelligence and were able to represent the how it impacted the “three dimensions of glow” (i.e. elasticity, luminosity and radiance) on the face:
Elasticity. After two weeks of use, Chronoglow improved skin elasticity by up to 8.9% (more than three times better than the placebo). This positive impact on the skin elasticity is increasing during the whole duration of the clinical test, with an increase up to 15.3% after two months.
Luminosity. After four weeks of use, this factor improved by up to 3.8% and up to 6.4% after two months (almost two times better than the placebo).
Radiance. After two weeks of use, radiance was improved by up to 6.1% (more than four times better than the placebo) and up to 12.5% after two months.
One of the top consumers’ expectations
According to Givaudan, skin ageing is a major priority for consumers, who are looking for a smooth bright skin. According to the company, 80% of consumers globally said they would be upset to look older than their actual age .
“A radiant complexion is associated with living a healthy and balanced lifestyle. This is why the consumers’ desire to reveal the natural luminosity and maintain the firmness of their skin by using sustainable and botanical solutions is important,” explains Givaudan Active Beauty in a statement.
A glow veil to regenerate the skin
To inspire beauty brands, Givaudan’s formulation experts have used Chronoglow to create a glowing veil with skin regeneration benefits. Dubbed Eau de Radiance, the skin care liquid needs to be applied on the skin. According to the company, a few drops will help “rejuvenate and illuminate” skin tone. “Also powered by Ocâline XP and Sophogreen plus, Eau de Radiance will soothe the skin, and offer a second skin protection thanks to Sens’Hyal powder,” added Givaudan.