Gerresheimer’s latest sustainable packaging solution consisting of the Gx Amsterdam glass jar in combination with the bio-based Forewood closure has been selected for the launch of an innovative deodorant cream by the German start-up 4peoplewhocare. The new cosmetic product was presented at the Vivaness trade show, February 13-16,2024 in Nuremberg, Germany, and will be available online and in selected stores by April 2024. The decision of 4peoplewhocare underscores a growing interest in the cosmetic industry for more sustainable packaging option.

We are proud to be part of this pioneering project with 4peoplewhocare,” says Veronika Brucks, Senior Marketing Manager Gerresheimer Moulded Glass Europe. “The combination of glass containers and 100% bio-based closures made from Forewood material are a perfect match with the sustainability ideas behind this new cosmetic product.

100% organic, plastic-free formulations and packaging

4peoplewhocare’s deodorant cream is made of organic and natural ingredients packed in a 100% recyclable glass jar with at least 30% post-consumer recycled (PCR) glass from Gerresheimer with a matching bio-based Forewood closure from Rezemo GmbH.