Geka continues its sustainability efforts. At Cosmoprof Worldwide Bologna, the beauty subsidiary of the Swiss group Medmix presented two major innovations to reduce the environmental footprint of cosmetic products.
Recycled fibres for mascara and eyebrow brushes
Complementing their biobased range of fibre filaments for mascara brushes, Geka is now making a PCR variant commercially available. The eyelash and eyebrow brushes in the new range feature 65% recycled polyethylene terephthalate (PET) or polybutylene terephthalate (PBT).
According to Geka, the new vegan friendly brushes offer excellent application performance thanks to a variety of designs available for volume, separation, curling or lengthening.
As part of its full service offer for cosmetic brands, Geka provides a wide range of formulations compatible with the new PCR fibres.
Dubbed “shadow printing” the new process is more sustainable as it modifies the surface of packaging without needing to use a foil or to add ink. It is suitable for bottles and caps, and has 360° design application, for a combination of matt and shiny surfaces.
“Shadow printing is incredibly flexible, allowing complex customized elements and patterns to be applied to bottles or caps. Combined with textures that create vivid surface finishes, customers can create extraordinary aesthetics that reflect brand identity. In fact, matt and shiny surfaces can be incorporated within the same design for maximum visual effect. When supplemented with hot foil stamp or silk screen printing, the opportunities are almost endless, ensuring uniqueness for any cosmetic,” explained Huong Bister, Head of global R&D at Geka.