The German manufacturer of cosmetic applicators has been awarded its fourth consecutive Platinum Sustainability Rating from EcoVadis. This result places Geka within the top 1% of assessed companies.

EcoVadis independently assessed Geka across four categories, consolidating results to achieve a final rating. Geka scored in the top 1% for the Environment, Ethics, and Labour & Human Rights categories, while landing in the top 3% for Sustainable Procurement.

This is a great result and illustrates our commitment towards the creation of a responsible cosmetics industry. Our improved performance this year, even with expanded criteria from EcoVadis, is evidence that our long-term sustainability strategy is working. It also shows our customers and users that our approach to beauty is more than skin deep, and that we’re committed to preserving our planet and supporting society too,” commented Oliver Vogel, CEO of Geka.

Geka is enacting structured sustainability initiatives across its business, one of which is introducing sustainable materials into its products. In 2023, Geka launched the first ever commercially available post-consumer recycled (PCR) fibre filaments for vegan friendly mascara and eyebrow brushes. Furthermore, its Reborn Collection of mascara, lip gloss, eyebrow brushes, cleaning pads and accessories contains at least 93% PCR and bio-based materials.

Furthermore, Geka’s commitment to reduce its 2029 greenhouse gas emissions by 30% compared to 2019 has been independently validated by the Science Based Target Initiative (SBTi). The company has also pledged to send zero waste to landfill by 2025.