The French company specialising in metal processing to make stoppers, caps and coverings for primary packaging of perfumes, cosmetics and spirits, now has a brand new website, designed by advertising agency 16&12.

As a company we owed it to ourselves to have a website that served as a shop window every bit as classy as our clients and that reflected our mentality,” explains Marc Pivaudran, the president of g.pivaudran.

Right from the home page, a video presents the company’s skills as a backdrop, promoting the its craftmanship by emphasising deft handling, innovativeness and human qualities.

The site is intended to be refined, clear and mainly black and white. It is a display case for exhibiting the company’s work and presenting its clients, skills and the people who make things respectfully, meticulously and with a commitment to excellence.