From the outset, founders Coline Bertrand and Mahault de Guibert chose to distribute La Rosée exclusively through pharmacies, with a focus on transparency and eco-design. The brand offers everyday bathroom essentials for the whole family.
“La Rosée operates at the intersection of beauty and dermatology, offering multi-benefit products for sensitive skin at every stage of life, from birth to adulthood. According to the latest data from July 2026, we are currently France’s fourth-largest dermo-cosmetic brand by volume,” explains Annabelle Tratapel, Director of Product Development and Marketing.
The brand’s portfolio comprises 48 products spanning skincare, sun care, hygiene, hair care, makeup and baby care. Formulas contain an average of 98% naturally derived ingredients, rising to 100% for one-third of the range.
Naturalness and pharmaceutical expertise
“We prioritize ingredients with a proven track record in dermatology or derived from the pharmacopoeia, such as vegetable glycerin and aloe vera, selected for their efficacy and tolerability. Our innovation lies in incorporating these ingredients into increasingly eco-designed formulas. For example, we favour bakuchiol over retinol as an effective, better-tolerated plant-based alternative. We select active ingredients in forms that are as respectful as possible of the skin and the environment, sourcing them in France whenever possible,” says Annabelle Tratapel.
Local and sustainable sourcing is a priority, supported by close partnerships with ingredient suppliers that sometimes extend to joint development projects.
“We also work with our suppliers to build sustainable supply chains in France and develop regenerative agriculture,” she adds.
Tratapel also highlights the pharmaceutical rigour underpinning the brand’s formulations, which are supported by clinical studies to meet consumers’ expectations for transparency. At the same time, particular attention is paid to the sensory experience, with textures designed to be “pleasant and modern,” moving away from the traditional image of medicinal ointments.
Half of La Rosée’s products to be refillable within two years
Reducing the environmental impact of its packaging has been a priority for La Rosée since its inception.
“Long before the PPWR, we made recyclability a priority, using bioplastics and recycled plastics. Today, our goal is to use 100% recycled or bio-based materials for our PET and PP packaging, while also working to reduce packaging thickness and weight,” explains the Director of Product Development and Marketing.
Refillability, however, is a key focus of the brand’s strategy. The approach has already been rolled out across several entire product ranges in hygiene and hair care, as well as its makeup compact, which was developed specifically in partnership with a supplier.
“Nearly half of our product range is now refillable, and we aim to exceed 50% within the next two years,” says Tratapel.
Other avenues for improvement are also being explored, including solid formats, reusable packaging, bulk sales and carbon footprint reduction.
“We are constantly working to reduce each product’s environmental footprint, notably by conducting life cycle assessments (LCAs) using a dedicated tool. We also share best practices with Citeo,” she adds.
A strategic commitment to pharmacy distribution
With a presence in more than 11,000 pharmacies in France — over half of the country’s total — La Rosée has rapidly established itself among the channel’s standout brands.
“Pharmacy distribution is a deliberate choice. We have our own online sales platform, but pharmacists remain our preferred partners, and we reserve product launches and promotional offers for them. The French pharmacy model and its dermocosmetic offering are popular at home and also attract consumers in international markets,” says Annabelle Tratapel.
This extensive distribution network reflects the brand’s rapid expansion over the past decade. La Rosée expects its business to grow by 20% in 2026, bringing turnover to approximately EUR115 million, according to the Director of Product Development and Marketing.
The company now operates in 13 countries and employs 350 people, including 200 in France.
From French pharmacies to international markets
International expansion is a key pillar of La Rosée’s growth strategy. Already present in several European countries and Canada, the brand has recently established a subsidiary in South Korea, where it has opened 50 retail corners and expects to generate EUR 10 million in revenue.
“French women love K-beauty, but Korean women are also drawn to our approach. Our brand DNA aligns with their expectations. Morocco and other European markets are also part of our expansion strategy, particularly those with an established pharmacy channel,” concludes Annabelle Tratapel.
