For this year edition, under the sponsorship of Coty, five teams mixing students from ESEPAC and ESP have considered new solutions to facilitate in-store perfume testing and the distribution of samples while taking into account the current health context. The five teams presented all the technical aspects of their projects during a videoconference, thus allowing the jury  to assess the aesthetics, but also the functionality and the feasibility of the proposals.
“We were presented 5 innovative projects. The brief was fully respected and the solutions presented were of high quality. The highly detailed projects revealed very specific technical aspects, but also interesting marketing concepts,” underlines Vincent Delavenne, Vice-President Coty Luxury Packaging.
From January, the 5 projects will be progressively unveiled on the social networks of the ADF & PCD and PLD tradeshow. The winning project will be officially presented at the ADF & PCD and PLD Paris exhibition on June 22 and 23, 2021 during the PCD Innovation Awards ceremony. The 5 projects will also be visible on the joint ESEPAC & ESP stand during the Paris trade fair.
We are pleased to offer you a preview of the two first projects that were presented. The three remaining projects will be unveiled next week.
Inspired by the olfactometer, the SCENTER is a contactless solution, which faithfully restores the fragrance. It allows consumers to smell the product as well as get information and leave with a sample. The perfume can also be applied to the skin, always without contact. The SCENTER can be displayed in stores but also in the street, it is versatile enough to meet the needs of both brands and retailers. Indeed, several SENTERS can be combined to form a SCENTHUB.
LE PARFUM SANS CONTACT (THE NON-CONTACT PERFUME)
This solution retains the traditional gestures of the test with application on blotter strips. It consists of a contactless perfume dispenser, featuring a transparent for displaying an original bottle. Consumers just need to pass a blotter or their wrist in front of the detector, and the perfume is sprayed automatically. The blotter strips can also be distributed automatically.
To be continued...