Combining expertise, art, and packaging excellence, Dior celebrates the magic of Christmas in a spectacular box designed by PM Studio, featuring the technical feat of incorporating 34 metal pieces onto the facade.
As the 2025 holiday season approaches, Dior unveils its new "Le 30 Montaigne" Advent Calendar, a collector’s item that combines luxury, emotion, and exceptional craftsmanship. Inspired by the iconic facade of the Parisian boutique of the same name, this spectacular box pays homage to the heritage and creativity of the House.
An architectural masterpiece designed by Pietro Ruffo and crafted by PM Studio
The design of the calendar was entrusted to the Italian artist Pietro Ruffo, who envisioned an enchanting interpretation of 30 avenue Montaigne. His design, inspired by the "Circus of Dreams," is illuminated with constellations and golden stars, symbols dear to Christian Dior.
To bring this poetic vision to life, Dior collaborated with PM Studio, a partner renowned for its expertise in packaging and the design of prestigious boxes. The agency oversaw the artistic and technical direction of the packaging, from the rigid structure to the hot-stamped gold finishes, guaranteeing the precision, solidity, and durability of the object.
The box, which is entirely reusable, is designed as a decorative piece. Its dimensions (41.5 × 33.8 × 13.5 cm) and the delicate nature of its opening panels are reminiscent of architectural models.
