The Italian brand, spearheaded by Malva Moncalvo, is rolling out a collection of nine fragrances unveiled last September.
With names including Pied dans l’eau, Nude Essence, Amber Diary, Happy Birthday and Note of Silence, each of the fragrances translates a dreamlike world made up of abstract shapes emerging from the depths in a play of light and dark.
The brand turned to Coverpla Italy for the sourcing of the primary packaging — bottle and cap – and the decorations.
Working hand in hand with the team at Coverpla, the brand chose a combination of the Trek bottle in a 100ml format with the Magnet aluminum cap in a shiny black hue. A delicate screen print was then applied to the front of the bottle as well as tone-on-tone on the top of the cap.
For its discovery formats, the brand chose Coverpla’s Pocket bottle and cap in a 10ml format, with the name screen-printed onto the bottle and the logo applied to the cap. These miniatures are presented in an elegant set.
“We chose Coverpla as our partner initially for its exclusively European footprint, from glass to pumps via caps, as well as for its personalization capacity. Malva 1979 was thus able to communicate its refinement and elegance thanks to high quality screen-printing on the glass and caps. Each creation is an invitation to live fragrance not as a simple status symbol, but as an intimate affirmation of identity that can accompany and define those that choose it,” Malva Moncalvo explains.
