Formulated with at least 50% water as the main solvent, water-based nail polishes offer several advantages: they are odorless and particularly suitable for children, with versions that can be easily washed off using warm, soapy water.
Two playful and sensory new lines
To let children explore the colorful world of nail polish, Fiabila introduces two new water-based collections: Fairy Swirl and Cookielicious.
Through these creations, Fiabila showcases its expertise in crafting high-performance, water-based nail polishes that blend safety, fun, and creativity. Free from solvent odors and easily washable with warm, soapy water, these nail polishes provide a gentle, playful experience that’s perfect for little hands.
The Fairy Swirl line turns every bottle into a glittering stardust globe. Its water-based formula enriched with bio-glitters creates, with every shake, a shimmering swirl that dresses the nail with a touch of fairy sparkle. From Pixie Gold Twirl to Starlight Silver, the palette unfolds like a miniature fairytale. Two coats on bare nails are enough, and the polish washes off easily with soapy water. A light, sensory experience made of color, glitter, and play.
As far as it is concerned, the Cookielicious line draws inspiration from the simple pleasures of childhood, blending 100% natural and vegan particles with a 3-D chocolate chip texture reminiscent of a soft cookie. Shades such as Choco Chip Cheer, Vanilla Frosting Fluff, and Ginger Snap Glow are enhanced with a gentle, naturally cookie-like scent, that are soft, comforting, and entirely solvent-free. An invitation to create, touch, smell, and dream, safely.
Consumer panels conducted by Fiabila revealed overwhelming excitement for these new ranges: 98% of children loved the easy application and playful bottle design; 95% of parents valued the odor-free formula and effortless removal; and 90% saw these polishes as a safe, fun alternative to traditional options.
“With Fairy Swirl and Cookielicious, we demonstrate that innovation in water-based nail polish formulation goes beyond technical performance. It is also a source of creativity and emotion, expressed safely for children and for anyone seeking playful, gentle, and expressive beauty,” highlights Candice Jagut, Marketing & Innovation Director at Fiabila.
New creative avenues
Beyond children’s products, Fiabila believes that this unique expertise opens up new creative avenues.
Indeed, these ephemeral water-based formulas also appeal to other audiences: actors, performers, stage professionals, and consumers seeking a light, occasional, and constraint-free use. Their ease of application and removal makes them valuable allies for artistic, educational, or event-driven creations.
Fiabila also provides versatile wear options: a wash-off formula with warm water, perfect for children; a peel-off version that removes in a single gesture; and a wipe-off type compatible with standard removers.
Finally, leveraging the exceptional water affinity of its active ingredients, Fiabila is redefining the concept of “color & care” with an infused-color approach to nail care: high-performance, water-based polishes that combine vibrant color and nourishing care in a single step.
This technological expertise allows Fiabila to push the boundaries of what nail polish can be.
