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Companies & industry

Faber-Castell Cosmetics under the sign of growth!

Just like most German companies specialized in the make-up segment, Faber-Castell Cosmetics will have been no exception to the rule in 2011. The least one can say is that growth was the one expected! As it was well over 20% compared to the previous period.

Stefano Castelletti

Stefano Castelletti

And what’s interesting,” explains Stefano Castelletti, CEO, “is that this growth was mostly achieved with both our new and our standard products. We are progressing on both fronts and we have gained shares on quite a few new markets with our core products, particularly in Europe.

A big success for us and our customers was Tint’ N’ Gloss.” A convenient two-sided product with integrated lip balm developed and produced by Faber-Castell Cosmetics which achieved the German Glammy 2011 and is counted among the best cosmetics innovations in 2011.

The main trends on which the German firm could take advantage of at a product level were: the consumer craze for “Jumbo” pencils and the success of new paraben-free formulas. In terms of recent successes for the teams of Faber-Castell Cosmetics, there is a luxurious lip formula available as medium-sheer “Moisturizing Power Lipbalm” or as “Some like it Hot” a rich, saturated, wet-shine lipstick where “an extraordinary pigmentation provides visual depth combined to a rich moisturizing finish”, explained Stefano Castelletti. The packaging is a PVC-free plastic sharpenable pencil, with a barrel in customized colours.

Encouraging perspectives for 2012

A good enough year 2011 and very encouraging 2012 forecasts that can only invite us to continue our investments to meet demand,” explains Castelletti. A further proof, if needed, that the watchwords at the Group headquarters in Nuremberg remain “continue to invest in technology” in Germany and “increase the value added.” Foreign branches only being designed to supply local markets.

Not to forget, the most important fact,” concludes Stefano Castelletti “the proximity to our customers and their markets, we exhibit world-wide at global and regional fairs. The shows in Bologna, Paris, New York and São Paulo were a big success and we are looking forward to the first event this year, the Cosmoprof|Cosmopak in Bologna to meet our international customer and present our novelties. And of course, to MakeUp in Paris and MakeUp in New York, the two events exclusively dedicated the make-up industry suppliers.

Jean-Yves Bourgeois

© 2012 - Premium Beauty News - www.premiumbeautynews.com
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