This diversification of activities comes three years after the start of the process of transformation and reorganization of Exsymol, under the leadership of Pierre Bondon, its Deputy Chairman. The idea is to rely on the expertise and experience of the evaluation, marketing and communication teams, among others, to invest in this new market.
A GLOW and RELAX routine through the presentation of a box of four products
The new nutrition activity was launched during the scientific seminar organized in parallel to the celebration of the company’s fiftieth anniversary, with the distribution of a box presenting an In and Out routine based on four products formulated with Exsymol ingredients, both cosmetic and food.
The GLOW routine composed of a serum and a skin detox supplement, both based on carcinine (Alistin for the cosmetic ingredient and Glycoless for the food): consumer tests have proven that the combination of these two products induced softer skin for 82.5% of users, brighter skin for 70% and shinier hair for 71.1% of them.
The second routine, RELAX, is based on silicon with Algisium, Exsymol’s flagship active ingredient, formulated in an awakening mist and a food supplement for overall skin and hair well-being. According to consumers, the skin is softer (80%), better hydrated (74.4%), the combination of the two products induces a general feeling of well-being for 80% of users!
This range of products aimed at making a concrete proposal for the use of Exsymol ingredients was presented as a Monegasque routine, between fast and slow life, combining the benefits of hydration and complexion luminosity.
A new video by Exymol TV unveils the details of the new routine.