Experts’ views
Sustainable beauty packaging: Five trends to watch in 2022!
Eva Lagarde
As consumers are growing their expectations in terms of sustainability, it is increasingly difficult for brands to know how to address...
Three beauty trends to look out for in 2022
Roshida Khanom
2021 witnessed the rise of a plethora of beauty trends: hybrid makeup, upcycled ingredients and solid formats on this blog, just to...
Olfactory Trends : post-covid perfumery
Émilie Coppermann
To relieve the pressure, de-stress and untangle the knots in the brain, each person has his or her own preferred method. If some choose...
Consumer tests: From product evaluation to performance assessment
Anne Charpentier
Traditional methods of consumer tests have been applied to the testing of personal care products since many years. Difference and...
Beauty under carbon constraints… with enthusiasm!
Pascale Brousse
Decarbonisation, circular economy... these words still seemed out of place in the cosmetics world three years ago. But caught up by the...
Colour cosmetics: Making the most of the wealth of colours offered by plants
Luisa Oliva
To meet the demand for ever more natural cosmetics, several make-up brands now offer lipsticks, foundations and mascaras made from...
Omnichannel retail: What are the new areas of expression for perfume?
Laure Braive
Today, online and offline retail cohabit and influence one another; the gap between physical and digital is closing as technology...
The scientific evaluation of emotions
Anne Charpentier
The study of emotions has won over cosmetics for a few years now with first the evaluation of well-being by quality-of-life...
The unbridled optimism of the American beauty market
Laurence Bacilieri
The National Retail Association forecasted that sales from the year’s end (November and December) would increase by 8.5% to 10.5% (a...
The performance of cosmetic products on the skin’s firmness and tonicity
Anne Charpentier
Today, several in vivo and in vitro testing methods are available to assess the performance of skin care products and ingredients on...
