Experts’ views
Beyond #BeautyTok: Can beauty brands thrive outside viral moments?
Clara Challoner Walker
In the trend-led beauty industry, where big players’ mega-budgets can buy the time and attention of zillion-follower influencers, how can...
Candles and home fragrances: Regulatory landscape in the US and Canada
Johanna Benuszak
While demand for scented candles and home fragrances continues to grow across North America, manufacturers and brands entering these...
Japan and fragrance: what would happen if the two finally meet?
Caroline Moulin
During my recent trip to Japan, I was pleasantly surprised to see the emergence of new and dedicated fragrance spaces in Tokyo. Here’s a...
Why Indonesia’s beauty market is growing faster than ever
Ashley Kang
Kantar Worldpanel’s latest report illustrates how beauty has become one of the strongest performing industries in the country despite...
The evolution and repositioning of brightening across global markets
Jisun Lucie Shin
The term “brightening” remains one of the most frequently mentioned efficacy keywords in both the Korean and Japanese beauty markets. In...
Texture design for innovation in complexion products
Ulysse Lardy
Dating back to ancient Greece, foundation has constantly been reinvented to meet consumer demands. There are ‘classic’ foundations:...
Beyond TikTok: The case for a multi-platform creator strategy in Beauty
Caner Daywood
TikTok’s US blackout last January - albeit brief - was a wake-up call for brands who have an overreliance on the app, especially those...
Canada: The canadian agent becomes essential for cosmetic market access
Mathilda Ruiz
Canada is tightening its requirements for imported cosmetic products. Starting in March 2025, every new cosmetic notification must...
The Age of Resonance: Five key beauty trends for 2025 and beyond
Cosmetics Inspiration & Creation
Cosmetics Inspiration & Creation, the international trend forecasting and consulting agency founded in Paris in 2007, presents five...
Nordic cosmetics: which active ingredients and which formulations?
Ulysse Lardy
We often talk about Korean, American or French beauty, whether it’s skin care, hair care or make-up. But what about the Scandinavian...
