LVMH has announced the appointment of Martin Brok as President and CEO of Sephora. From 2016 until recently, Mr Brok has been the President of Europe, the Middle East and Africa for Starbucks Corporation.

Mr. Brok, who will take over his new role on September 14, succeeds Chris de la Puente, who remains a member of the LVMH Executive Committee and will take on additional responsibilities at a later date.

Bernard Arnault, Chairman and CEO of the LVMH Group, praised the work accomplished by Mr. de la Puente, a former Procter & Gamble executive, “for transforming Sephora over the last decade to be one of the world’s most successful retail brands with a unique culture and a formidably strong organization.

Today, Sephora - whose sales have tripled under the leadership of Chris de la Puente - is the only truly global beauty retailer, with a strong omni-channel presence.

The appointment of Martin Brok marks a new era for the company as a period of transformation begins for the beauty retail industry, in particular with the rise of online sales.

Brok, 53, started his 12-year career at The Coca-Cola Company in 1989 as an account executive. He then held various senior leadership positions at Burger King for seven years. In 2007, he joined Nike , where he progressed through general management roles to global COO of Direct to Consumer and VP of Global Product and Merchandise Operations and Analytics. Brok graduated from Georgia State University, Atlanta, USA.