The Estée Lauder Companies has appointed Krista Lee Berger as Senior Vice President, Global Marketing, Clinique.
In this role, Berger will lead Clinique’s global marketing strategy, drive breakthrough innovation and strengthen the brand’s cultural relevance through modernized communications, the group said. The appointment supports Clinique’s efforts to connect with a new generation of consumers worldwide.
Krista Lee Berger will report to Michelle Freyre, Global President, Dermatological Brands.
“Krista is an inspiring leader who is globally recognized for transforming iconic brands into culturally relevant businesses, bringing decades of marketing experience, strong commercial acumen, creative energy and a deep respect for brand equity,” said Michelle Freyre.
Berger was most recently Senior Vice President and Global Head of Barbie & Dolls at Mattel, where she led brand strategy, product innovation, licensing, partnerships, retail and entertainment. Earlier in her career, she led the turnaround of American Girl, reconnecting the iconic brand to its core purpose while modernizing its narrative and strengthening its commercial fundamentals across pricing, distribution and talent.
Krista Lee Berger has received several industry honors, including Ad Age’s “Marketer of the Year” and “40 Under 40,” as well as recognition from TIME’s “Best Inventions 2025” for “Barbie You Create.”
“Regarded for her highly collaborative leadership style and strong focus on execution, Krista has built and led global teams, partnering across regions to deliver modern, locally relevant campaigns and deepen consumer engagement. She will work closely with Clinique Regional and Affiliate partners around the world to shape its next chapter of growth,” said The Estée Lauder Companies in a release.
